In a groundbreaking study conducted by Mr. Andrew Kivumbi during Nkumba international research conference , the accessibility of cultural heritage community museums in Uganda’s Busoga Sub-Region has been brought to the forefront.
With more than 35 museums established across Uganda, the study reveals a disparity in visitor engagement, with community museums often receiving infrequent visits and remaining on the periphery of national attention.
The study’s objectives focused on understanding the demographics of museum visitors and emphasized the importance of museums providing physical, emotional, transformative, and cognitive experiences, as outlined by Parker (2015).
Recognizing the significance of marketing in driving museum engagement, Kivumbi’s research identified key strategies such as festivals, exhibitions, conferences, radio broadcasts, community outreach, and school programs.
Analysis of museum visitors highlighted a diverse range, including investors, natives, and tourists. However, the study emphasized the need to extend the boundaries of museum accessibility to foster a broader perspective, particularly in understanding various industries.
“Vistors that access these museums they mostly have their investors, natives, tourists and extending the boundaries of museum is very important to enhance a broad perspective of industries”, said Andrew kivumbi.
Drawing from the findings, several recommendations have been proposed to enhance museum accessibility and engagement.
These include promoting independent museum websites,collaborating with corporate entities such as the Rotary Club, establishing cafes and restaurants within museum premises, or partnering with professional service providers.
Moreover, the study advocates for offering both onsite and online visitors varied and inspirational program experiences to enrich their engagement with cultural heritage.
“To promote independent websites, engage cooperate companies like the Rotary club, invest in cafes and restaurants or utilize professional servives providers and provide onsite and online visitors with varied program experiences that are inspirational”, he said.
Mr. Andrew Kivumbi’s research underscores the importance of recognizing and addressing barriers to museum accessibility, ensuring that Uganda’s rich cultural heritage is accessible and celebrated by all.
